Marketing Specialist
Job Description
We are seeking a Marketing Specialist in Edmonton to join our client’s team and contribute to the overall development and execution of the marketing strategy. Reporting to the Marketing Manager, you will collaborate closely with the internal marketing team to drive impactful initiatives. We are looking for a strategic, creative, and adaptable professional who brings a passion for B2B, B2C, and Product Marketing, along with an advanced understanding of brand development. As part of a company recognized for its innovative manufacturing and design and proudly listed among Canada’s Best Managed Companies, you will have the opportunity to make a meaningful impact and go the extra mile to achieve outstanding results.
Responsibilities:
Manage the marketing efforts for specific projects, to develop/execute all brand-related work; and work closely with various suppliers
Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager.
Strategize marketing tactics to support the four main customer groups and their subgroups, unique product lines, and brand value/story.
Work directly with Salespeople and leaders in driving marketing activities for select customer groups.
Meet or exceed expectations for return on objectives and effectively control expenditures.
Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues.
Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
Monitor competition and their strategies.
Execute brand-related marketing projects that support our four main consumer groups.
Oversee CRM activities.
Oversee website content updates in Content Management System (e.g., Web Flow)
Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.
Requirements
5+ years of marketing experience with an Undergraduate degree
Experience with CRM systems and CMS (e.g. WordPress, Web Flow, Salesforce)
Experience in B2B Branding is preferred.
Event coordination experience is an asset.
Well-organized with the ability to prioritize work and contribute in a fast-paced environment.
Ability to think both strategically and tactically.
Excellent written and verbal communication skills.
Agility – you can think on your feet, learn fast, and grow your skill set where required.
Flexibility to work as per business requirements
Please submit all resumes to Amy Hawksworth at hawksworth@catchrecruitment.com