eCommerce Account Manager
Job Description
This is an exciting opportunity to join a rapidly growing Canadian company in the confectionery space. With a strong presence at major retailers across the country and ambitious growth plans over the next five years, the business is well-positioned for continued expansion.
The Ecommerce Manager will be responsible for driving online sales and revenue across key platforms, including Amazon and Direct-to-Consumer channels. This role will manage daily ecommerce operations, optimize product listings, analyze performance data, and identify strategic growth opportunities. It’s a great opportunity for someone looking to build and shape an ecommerce function from the ground up.
Reporting to the Director of Marketing, this role will collaborate closely on strategy and execution across digital platforms. The ideal candidate is a proactive self-starter who thrives in a fast-paced, entrepreneurial environment and brings strong project management and communication skills.
Responsibilities:
Collaborate with the Director of Marketing to develop and execute an annual sales plan for Amazon and Direct-to-Consumer (DTC) channels, focusing on growth and profitability.
Oversee the day-to-day management of ecommerce accounts, ensuring a seamless customer experience through optimized product listings and enhanced on-site conversion.
Plan and execute promotional campaigns and ecommerce initiatives; monitor and measure performance to ensure targets are met and adjust strategies as needed to support profitability.
Manage budgets and sales forecasts in coordination with Finance and Supply Chain teams.
Prepare and present regular reports on sales performance, key ecommerce metrics, and industry trends.
Track competitor activity and shifts in the marketplace to identify new opportunities for growth.
Address and resolve ecommerce-related issues and customer experience challenges on platforms such as Amazon and DTC.
Lead market research efforts related to online consumer behavior and channel-specific feedback.
Work closely with agency partners and the internal marketing team to develop and execute campaigns that support ecommerce objectives.
Requirements
Completion of a university degree in Business, Marketing, Advertising, Communications, or a related field.
Proven experience building and executing ecommerce strategies from the ground up.
Experience in the consumer packaged goods (CPG) industry is an asset.
Strong familiarity with Amazon Seller Central, including creating and editing product listings, managing campaigns, resolving issues, and reporting on key performance metrics.
Solid knowledge of the Shopify platform, with the ability to analyze and report on ecommerce performance.
Working knowledge of WordPress, with the ability to make website edits; experience building new pages or implementing advanced site changes is a plus.
Experience using Klaviyo or similar platforms to develop and execute email marketing campaigns is considered an asset.
Excellent project management skills, with the ability to coordinate cross-functional teams and manage timelines effectively.
Strong written and verbal communication skills.
Results-driven and a natural problem solver.
Proficient in Microsoft Word, Excel, and PowerPoint.
High attention to detail and accuracy.
Curious, solution-oriented mindset with a passion for growing ecommerce as a key revenue channel.
Knowledge of digital marketing channels such as SEO, SEM, email, affiliate marketing, and display advertising is a plus.
Valid driver’s license and access to a vehicle for in-office work based in Langley, BC.
Please submit all resumes to Amy Hawksworth at Hawksworth@catchrecruitment.com