National Director of Leasing & Marketing - Kelowna
Job Description
Summary
Our client, a vertically integrated real estate company with national presence, is seeking an experienced National Director of Leasing & Marketing to lead strategy and performance across a growing portfolio of multifamily residential communities. including new developments, stabilized assets, and future launches.
Based in Kelowna, this individual will shape the leasing approach, enhance brand recognition, and drive occupancy for both new developments and stabilized properties. including new developments, stabilized assets, and future launches. This role isn’t about filling vacancies — it’s about crafting connection, delivering results, and building a nationally recognizable brand that people are proud to call home.
Reporting to the Vice President, Property Management, the Director be at the center of it all — translating construction timelines into lease-up strategies, building marketing campaigns that move the needle, and empowering leasing teams across the country to deliver top-tier performance and customer care. This role requires a strong blend of creativity, data-driven decision-making, and leadership to continuously improve performance and deliver results in a fast-paced environment.
Responsibilities:
Develop and execute leasing strategies for both new lease-ups and stabilized communities
Collaborate with Development, Finance, and Construction to align leasing goals with pro formas, turnover timelines, and financial targets
Forecast leasing velocity, manage concessions, and support pricing strategies to maximize NOI
Lead the brand narrative across all properties — digital, print, onsite, and in-market
Build integrated campaigns that drive awareness, trust, and conversion — from social to signage
Ensure all assets reflect a cohesive and polished brand voice, grounded in our values
Mentor a high-performing team of leasing and marketing pros across multiple regions Support career growth, cross-training, and a shared commitment to results and resident experience
Champion a high-accountability, high-care culture where performance and people go hand-in-hand
Establish KPIs to monitor conversion rates, leasing velocity, and ROI on campaigns
Track, report, and respond to leasing trends, optimizing strategy across communities
Translate insights into actionable plans that boost performance and reduce vacancy loss
Partner with internal stakeholders in Operations, Construction, and Development to ensure seamless execution
Influence product design, amenity planning, and unit mix based on leasing performance and market intel
Own the “handover moment” from construction to leasing to operations
Requirements
Bachelor’s degree in business, marketing, or related field
8+ years in multifamily leasing and marketing, with national or large-scale portfolio oversight
5+ years in a leadership role, mentoring teams and driving strategic outcomes
Proven experience launching new developments and crafting successful lease-up campaigns
Deep understanding of property management systems (Yardi, OneSite, etc.) and digital marketing platforms
Strong eye for brand, message, and customer journey
Confidence navigating data, budgets, and revenue forecasts
A passion for people, process, and performance — in that order
The salary range for this role is $145,000 - $160,000
Please submit all resumes to Amy Hawksworth at Hawksworth@catchrecruitment.com