Director of Leasing & Marketing

Job Description

Our client is seeking an experienced, results-driven Director of Leasing & Marketing to lead the strategic leasing and marketing efforts for a growing portfolio of multifamily residential properties, including both new developments and stabilized communities.

This role requires a proactive leader who can drive performance, develop and execute marketing campaigns, oversee lease-up strategies, and collaborate cross-functionally with internal teams. The ideal candidate brings deep expertise in residential leasing, team leadership, and marketing strategy, and thrives in a fast-paced, scaling environment.

Responsibilities:

• Leasing Strategy & Execution

  • Develop and implement strategic leasing programs to meet occupancy and absorption goals

  • Partner with internal teams during planning phases to align leasing strategies with project timelines and market positioning

  • Oversee leasing operations across new and stabilized assets

  Marketing Campaigns & Brand Development

  • Lead development and execution of integrated marketing campaigns

  • Ensure consistency between digital presence, on-site branding, and corporate messaging

  • Analyze demographic and market data to shape targeted outreach efforts

  Financial Management

  • Prepare and manage leasing and marketing budgets

  • Track ROI on marketing efforts and recommend adjustments as needed

  • Forecast lease-up revenue and manage concession strategies in collaboration with finance

  Team Leadership & Training

  • Supervise and support the leasing & marketing team through coaching, training, and performance management

  • Develop cross-training opportunities and career development pathways in partnership with HR

  Market Research & Competitive Analysis

  • Conduct research to support pricing, unit mix, and amenity decisions

  • Monitor and respond to market trends and competitor activity

  • Create and present market intelligence reports to leadership

  Stakeholder Collaboration & Relationship Building

  • Build strong internal and external relationships across departments and industry networks

  • Ensure all leasing and marketing initiatives align with company goals and brand standards

  Operational Excellence

  • Monitor leasing performance and drive continuous improvement

  • Coordinate leasing milestones with construction schedules and ensure smooth handover to operations

  • Plan and execute grand opening events for new communities

  Other Responsibilities

  • Maintain industry knowledge and proactively adapt to evolving market conditions

  • Perform additional duties as required

Requirements

• Bachelor’s degree in Business, Marketing, Real Estate, or a related field

• Minimum 8 years of experience in multifamily leasing and marketing, including 3+ years in a leadership role

• Proven track record of successful lease-up strategies and portfolio-wide marketing programs

• Proficiency with property management systems (e.g., Yardi, OneSite, MRI) and MS Office

• Experience with Adobe Creative Suite and digital marketing tools (SEO, SEM, CMS, etc.)

• Strong writing, editing, and communication skills

• Exceptional organizational and project management skills

• Budget management and revenue forecasting experience

• Passion for customer service and commitment to excellence

Please submit all resumes to Amy Hawksworeth at Hawksworth@catchrecruitment.com

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